By focusing on the keynote topic of "greentelligence", HANNOVER MESSE 2012 made three major points: "Green technologies are a viable business model with the power to drive growth around the world. Industry has the solutions needed for achieving sustainability in manufacturing. And green technology can translate into higher profitability for industry," declared von Fritsch. Market interest in the show’s "green" offerings ran high, with nearly one in four visitors stopping by the new IndustrialGreenTec show in Hall 26.
The five-day HANNOVER MESSE 2012 provided a ringing endorsement of the organizer’s efforts to align the event with the global megatrends of energy and environmental technologies, mobility and urbanization. "The new themes launched at HANNOVER MESSE over the past several years are now at the forefront of interest and are energizing the entire show. This means that our long-term strategy is proving to be right on target," said von Fritsch.
HANNOVER MESSE 2012 also demonstrated that industry has embraced the outstanding opportunities created by the energy shift. "Industry has the expertise required; now it’s time to get moving on implementation," he continued.
This year’s HANNOVER MESSE further strengthened its position as an event for top-level decision-makers, he reported: "One out of five visitors was a CEO or company owner." Professionals accounted for 95% of all attendees - a jump of five percent compared with 2008. "This mix of international participation, thematic excellence and high-caliber decision-makers defines HANNOVER MESSE as the international benchmark for new business generation and networking in the industrial, government and research sectors," von Fritsch added.
China as this year’s featured Partner Country showcased solutions for sustainable growth under the slogan of "Green + Intelligence". "Here in Hannover, China has raised the bar for future Partner Countries a notch higher," declared von Fritsch. "The People’s Republic has presented itself as an equal partner and an important market and technology driver." China’s presentation at HANNOVER MESSE was its largest-ever industrial showcase at a foreign venue. The 500 participating Chinese companies were represented in all display sectors at the event. Prime Minister Wen Jiabao opened the event jointly with German Chancellor Angela Merkel.
Dr. von Fritsch is confident of a successful HANNOVER MESSE 2013: "More than 600 companies have already submitted their registrations for HANNOVER MESSE 2013. Over the past few days many of them have even inquired about the possibility of booking bigger stands next year. So next year’s event is likely to fill the entire trade fair complex in Hannover," he concluded.
The next HANNOVER MESSE will be staged from 8 to 12 April 2013.