Full steam ahead with the Hermes head
Innovation and Tradition
In 1947, graphics artist Paul Rademacher designed a logo virtually overnight. A logo which still serves as the face of HANNOVER MESSE. The story of this famous image of the head of Hermes, the Greek god of trade and commerce, is just one of the many interesting nuggets of information from the history of a very special tradeshow.
An exciting start
The year was 1947. In postwar Germany’s ravaged economy, food supplies were scarce and industry was weaker than ever. Reconstruction? Impossible without international support. As far as the British occupying forces were concerned, it was necessary to find a symbol that presented the passion and the economic potential of German workers and entrepreneurs to the rest of the world.
The company known as "Deutsche Messe- und Ausstellungs-AG" was born – and with it, the "Hannover Export Fair 1947".
Driving the economic miracle
The plan worked: approximately 736,000 visitors from 53 countries from around the world flocked to Hannover for the 21 days of the fair. Export contracts were signed and sealed to the tune of close to US$ 32 million.
Over the years, the event actually did become symbolic of the German economic miracle. As early as 1950, foreign exhibitors also took part in the event now known as "Deutsche-Industrie-Messe". In 1961, the name was changed again: "Hannover-Messe" makes it immediately clear how proud the city was of the role it played in the postwar industrial upturn – a pride which remains intact to this day.
CeBIT: a HANNOVER MESSE spinoff
Over the years, the trade fair grew to include an ever-increasing number of topics. And with the appearance of IT – which was initially considered part of the "office industry" – its main focus on industry threatened to become eclipsed.
The next logical step was to create a new show for the new market. In the IT business sector, CeBIT has long since established itself as a second flagship tradeshow, equal to HANNOVER MESSE.
Numbers that speak for themselves
HANNOVER MESSE has been the world’s most important industrial tradeshow and largest capital goods exhibition for years. And here are the numbers to prove it.