€7.9 billion in damages from product piracy
Battling against growing product piracy and protecting expertise, innovative ability and competitive position are increasingly core concerns in industry. According to a representative German Engineering Federation (VDMA) survey, the economy suffered €7.9 billion in damages in 2011 from product counterfeiting, security incidents and knowledge leaks – and unreported cases are high.
The culprits are often invisible, and the threat seems abstract – but once a counterfeit product has entered the market, or expertise has been lost, the impacts become palpable in terms of loss of market leadership, loss of market share or decreasing margins.
To ensure a company’s future viability, it is crucial to know the interests, methods and resources of the perpetrators – by understanding this threat the related risks become apparent.
German companies’ competitiveness, particularly in mechanical and facilities engineering, strongly depends on their ability to protect their research and practices.
Competition is becoming more global, more intense and tougher overall. For companies it is therefore not just a challenge but a requirement to secure their products and basic know-how.
The Industrial and Embedded Security + Product and Brand Protection, Authentication exhibitor area at HANNOVER MESSE 2014 in Hall 8 offers the perfect platform for presenting your products and solutions. Various presentations at the neighboring Industrial IT forum also address the topics of IT security, product and knowledge protection.
Further information about the protect-ing.de industry association can be found at: