Industrial Automation

Leading Trade Fair for Factory and Process Automation, System Solutions and Industrial IT

13 - 17 April 2015

Automation technology is an area which has for many years been characterized by innovation. Nowhere is this more evident than in the application of IT in industrial production. Industrial Automation at HANNOVER MESSE is dedicated to what has been rightly called the fourth industrial revolution. It asks, for example, where and how can the new technology be applied? How much potential is there for networking every industrial segment? The event has a proven record of identifying key themes, thus contributing to progress in this sector. The line-up of highly innovative technology shows here helps to drive business and ensures that exhibitors meet promising new customers from different markets.

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Program Your benefits
  • Industrial IT
  • Process and Energy Automation
  • Production and Process Automation
  • Production Automation
  • Direct access to international markets
  • Worldwide media attention
  • A unique platform for new business

Topics & Program

AMA Center for Sensor, Measuring and Testing Technologies

Meeting Point Sensorics

The market for sensors, measuring technology and automation with its own AMA Center for Sensor, Measuring and Testing Technologies, the AMA Association for Sensor Technology sponsors a compact and concentrated event at HANNOVER MESSE.

The exhibitors are showing under the motto “Finding instead of searching” practically everything from sensor elements to measuring technology to system solutions. This is where you will find the information forum on current technologies dealing with basic automation elements. The show is complemented by products and services in sensor, measuring and testing technologies as well as by microsystems with the aim of comprehensive practical realisation and documentation.

Within the Trade Fair "Industrial Automation", the AMA Center offers its own platform for an overview of products, developments, trends and solutions. Short communication paths will take you to companies, institutes and publishers. And the AMA Association for Sensor Technology will be there for you, too.

Thanks to the "fair within a fair" concept, comparisons and discussions among the competition can be carried out specifically and user oriented, all under one roof and with customer specific competence.


Application Park Robotics, Automation & Vision

The central platform for robot manufacturers, systems houses and industrial image processing

The Application Park is back for the third time. Impressive innovations should be seen in action: live demonstrations of your automation solutions are the best way to get the keen interest of potential customers. At HANNOVER MESSE 2014 the 500 m² Application Park display in Hall 17 once again provides the opportunity to exhibit at HANNOVER MESSE with our all-inclusive “carefree” presentation package.

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ROBOTICS AWARD is the prize for applied robotics solutions. This year marks the fourth time that robotics companies from around the world will compete for the prestigious ROBOTICS AWARD. Be there when Olaf Lies, the Lower Saxony Minister for Economics, Labor and Transportation, presents the top prizes for applied robotics solutions! We are looking forward to receiving your application!

Robotics Consultation
HANNOVER MESSE provides a top service for companies making their first move into robotics. Robotics expert Christian Teuber (Volkswagen AG) will be on hand to advise first-time customers on all aspects of robotics. His advice is free, supplier-neutral, and tailored to individual business needs. This service is available throughout the year, and is specifically designed to meet the needs of industry.

Automation & IT Tour

The Automation & IT round tour at HANNOVER MESSE 2014 will connect the halls of Industrial Automation & IT. Along the way, visitors will experience several spectacular, attention-getting highlights.

This year, the halls housing HANNOVER MESSE’s displays of factory and process automation, system solutions and industrial IT will once again be linked up by a high-visibility red-carpet walking circuit. As well as the usual displays, there will be loads of eye-grabbing attractions to amaze and inspire you along the way.

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Forum Automation

Forum Automation

New impulses from the fields of Robotics, Medical Technology, Process Automation and Energy Efficiency are the main topics of the Forum Automation. In Industrial Automation hall 14, booth L 17, we will offer a high level Forum as meeting point. Participate with your own speakers slot. Present your company and experience the benefits of this high-profile networking opportunity.

The Forum Automation offers

- Moderated speeches
- Round tables
- Networking
- Presentations of robots
- Technical movies
- Coffeebar

Industrial and Embedded Security + Product and Brand Protection, Authentication

€7.9 billion in damages from product piracy

Battling against growing product piracy and protecting expertise, innovative ability and competitive position are increasingly core concerns in industry. According to a representative German Engineering Federation (VDMA) survey, the economy suffered €7.9 billion in damages in 2013 from product counterfeiting, security incidents and knowledge leaks (would secure around 38,000 jobs in the industry) – and unreported cases are high.

The culprits are often invisible, and the threat seems abstract – but once a counterfeit product has entered the market, or expertise has been lost, the impacts become palpable in terms of loss of market leadership, loss of market share or decreasing margins.

To ensure a company’s future viability, it is crucial to know the interests, methods and resources of the perpetrators – by understanding this threat the related risks become apparent.

German companies' competitiveness, particularly in mechanical and facilities engineering, strongly depends on their ability to protect their research and practices.

Competition is becoming more global, more intense and tougher overall. For companies it is therefore not just a challenge but a requirement to secure their products and basic know-how.

The Industrial and Embedded Security + Product and Brand Protection, Authentication exhibitor area at HANNOVER MESSE 2015 in Hall 8 offers the perfect platform for presenting your products and solutions. Various presentations at the neighboring Industrial IT forum also address the topics of IT security, product and knowledge protection.

Further information about the industry association can be found at:


Industrial IT

Industry 4.0, Embedded Systems, industrial PCs, servers, communication, software, security

The importance of server- and network-based IT solutions for the world of automation has grown rapidly in recent years. Industrial Automation has responded to this trend by focusing on key themes at the display category Industrial IT.

Ongoing advances in hardware and software are opening up more and more ways of using automation technology to great advantage. Meeting today's exacting automation challenges means being in the know about what is possible – and that applies to everyone involved. Industrial IT is the right place to show your promising optimization technologies and strategies, giving users what they need to evaluate their operational realities and explore future scenarios. Server-based production automation is rapidly opening up new markets and applications for IT manufacturers.

In addition to cost-effectiveness, important issues such as research, fail-safe capability, efficiency, quality enhancement and, not least, standardisation an IT security will play a key role at Industrial IT.

Forum Industry 4.0

A real highlight: More than 3,500 trade and business professionals visited the Forum Industry 4.0 (formerly Forum Industrial IT) in 2014. State-of-the-art technologies, latest methods and service-offerings were presented by and discussed with experts from all over the world.

Among the experts were representatives from companies, such as Hewlett Packard, Siemens, BSI, DFKI and the Fraunhofer Institute. At the daily panel discussions, experts from industry, science and politics exchange their points of view concerning current topics in Industrial IT.The ideal showcase for your innovative topics and products, in which you can choose as how to participate within.

The Forum Industrial It is organized in cooperation with the VDMA, the ZVEI and the newly founded Institution Plattform Industrie 4.0.


MES Conference

Symposium MES in practice

Taking place for the sixth time and in conjunction with Digital Factory is the two-day MES Conference.

It addresses topics relevant to discrete manufacturing on the fi rst day and issues of importance for the processing industries on the second day.

The event receives the professional support of several top German industry associations, including NAMUR, VDI, VDMA and ZVEI. Attendance at the Conference is always excellent. This is due, not least, to the many interesting and noteworthy examples of applications presented by leading companies.

Partner Event Manufacturing Event Process Industries

Mobile Robots & Autonomous Systems

Special Display for Intelligent, Mobile Systems and Components

Thanks to a variety of sensors and high-performance navigation systems, mobile platforms can move freely in different environments. They are programmable for individual purposes as basic robots, can be augmented with components such as a robot arm and thus can handle a number of tasks.

Mobile Areas

The stars of this special display are the demonstration areas. At no additional cost, they provide a dedicated presentation area right next to your stand and are ideal for demonstrating robot systems in action or bringing other innovative technologies to life.

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Assembly and handling technology

Assembly automation, feed technology and material handling

As a solution provider for automated production processes, you benefit from ideal exhibition opportunities at HANNOVER MESSE.

You can present your innovations in production and assembly automation to an international audience of professionals in close proximity to the Robotics and Automation displays. Whether for linear technology, clamping technology, conveyor belts or treads – Hall 17 is the perfect environment to showcase assembly and material handling products.

Pumpe DE PUMPplaza

The Competence Centre for Pumps, Pump Systems and Components

The PUMPplaza offers a high quality, casual atmosphere of communication, in which the receipt and exchange of information are at the center - a meeting place for all involved in manufacturing, research, development and application of pumps and pump systems.

In this special display area in Hall 15 the manufacturers of pumps and pump systems present their products and services. The PUMPplaza displays the following main categories:

  • Pumps and pump systems
  • Fittings
  • Pumps components
  • Technology for powering pump systems
  • Instrumentation for pump systems
  • Maintenance
  • Frequency converter

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Wireless, M2M & IoT

Wireless networking still the trend

Industry 4.0 is changing the world of automation. Machines and products in the total value creation chain, along with storage and planning systems, are being networked. Doing without M2M solutions, which are the focus of this subject area, has become inconceivable. Due to the steadily growing fields of application, such as IoT (Internet of Things), the wireless M2M market will continue to grow. The exchange of data among technological devices over public wireless networks or user networks is optimizing business processes and resource management. This is presenting new opportunities for manufacturing and Industry 4.0.



Trade Fair Line-up