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Visitor Structure

The facts and figures in brief: visitors, contacts, media

In 2011 HANNOVER MESSE once again demonstrated its international prowess. The intensive dialogue conducted here between exhibitors and trade visitors helped to drive the process of economic recovery.


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The entire World at a single Venue

HANNOVER MESSE boasts a truly international character. Decision-makers from every continent travel to Hannover in search of the right solutions for their business.

  • 228,476 visitors
  • from 90 countries
  • with 93 % classed as trade visitors

A complete Spectrum of Target Markets

HANNOVER MESSE is a magnet for visitors from all the sectors that make up the industrial value chain:

Manufacturing industry

88,600

  • Capital goods
  • Basic materials and primary products

  • 60,000
  • 29,000

Energy

26,900

Services

20,800

Distributive trades

14,000

Research institutes/industial research

10,000

Public authorities and institutions

8,100

Making all the right contacts

At HANNOVER MESSE you’ll come face to face with the people who make those allimportant buying decisions. They accounted for 67.4 % of all trade visitors at the show in 2011.


Business contacts

  • 5.7 million business contacts in 5 days

Business delegations

  • More than 120 international business delegations

Journalists

  • 2,460 journalists, including 347 from outside Germany


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Inhalt-Rechte-Spalte

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