HANNOVER MESSE has a permanent place in Gremtek’s calendar. "We are always represented here," explains Wolfgang Penner, Sales Manager for the industrial and automotive supplier.
"The trade show is key to staying in touch with our customers and making new contacts."
Gremtek GmbH, a wholly-owned subsidiary of Gremtek SAS, Paris, offers protective solutions for all types of cables, hoses and pipes whether for thermal or mechanical protection, electrical insulation, or acoustic dampening. The company supplies customers from its logistics center in Quickborn near Hamburg and its warehouse in France. Gremtek also has facilities in Great Britain, Turkey, Slovakia, Tunisia and, most recently, in Dalian in eastern China.
At HANNOVER MESSE 2015 the hose manufacturer is focusing on energy products: sleeves for cable connections, protective braided sleeves and heat shrinkable products as well as systems for identifying and marking cables and power lines. To professionally stage them in Hall 13, Gremtek made use of a turnkey solution provided by Deutsche Messe AG.
"Fair-packages are a valuable service, especially if one doesn’t have the resources to spend on constructing the stand oneself."
"Of course it isn’t possible to calculate the success of each individual trade show right away; that takes a few years," says the company's sales manager. However, as a long time exhibitor it’s possible to accurately forecast the effect of this global industrial event.
"Our display is an integral part of our annual marketing budget," says Penner. He succinctly summarizes the company’s objective:
"Customer care and public relations – that's what it’s all about!"