With these investments, the Stuttgart-based car manufacturer wants to set the course for the future, as it announced at its annual press conference : "We're using our high earnings level to support an unprecedented future development plan," explained Chairman of the Executive Board Oliver Blume . The €6 billion is to be spent on derivatives of the Mission E electric sports car and the hybridization and electrification of current models, as well as on developing a charging infrastructure and smart mobility. In the medium term, the company wants to generate a double-digit percentage of sales through digital services.
As cio.de – a German website for CIOs – further reports, the annual IT budget is also to be increased to €450 million, half of which is to be invested in purely digital applications. Since the departmental divisions are becoming increasingly blurred with fields such as connected cars and electromobility, Porsche will in future set up mixed teams of programmers in order to implement solutions faster.
If you also read the latest Automotive Disruption Radar from Roland Berger, this seems to be a step in the right direction. In the study, the consultants conclude that auto industry players are no longer able to survive by solely relying on their familiar business model. There is growing interest in new forms of mobility, and mobility habits are changing.