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HANNOVER MESSE 2018, 23 - 27 April
HANNOVER MESSE MARKETING INSIGHTS

Good reasons to exhibit at HANNOVER MESSE

Even in the digital age, trade shows are becoming more important: In recent years the budget for trade shows has been growing. No other instrument in the marketing mix has such a wide range of functions. Here you can generate new business, strengthen your company’s image, find partners, and carry out market research.

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One of the world’s leading trade shows and the one most relevant to industrial technology is HANNOVER MESSE. If you haven’t thought about exhibiting at a trade show yourself, you may not yet realize how many potential benefits you can unlock:

1. Solidify your market position

Be in the thick of international industry: In 2017, 225,000 trade visitors poured into Hannover to attend the industrial sector’s leading business platform – 30% of them came from outside Germany.

2. Generate new leads

Trade shows are the perfect place to make new contacts: In 2017, nearly 6 million business contacts were made in just five days at HANNOVER MESSE.

3. Strengthen customer ties

Reliable customers are worth their weight in gold. Inviting them to visit your stand shows that you value them and it strengthens your relationship!

4. Meet decision-makers with investment plans

HANNOVER MESSE offers the best conditions to make deals: Three out of four trade visitors have the authority to make decisions in their companies and come to the show with investment plans averaging € 675,000.

5. Draw attention

No other marketing instrument guarantees that you will spend so much quality time with your target group, allowing you to explain even complicated offers intelligibly: Either right at your stand or by participating in one of HANNNOVER MESSE’s forums and conferences .

6. Keep an eye on the market and trends

What innovations are your competitors showcasing? What is their pricing? HANNOVER MESSE gives exhibitors the opportunity to measure themselves against the competition and gauge the maturity, development status, and market value of their own products and services.

7. Gain new employees

HANNOVER MESSE is a true marketplace for skilled employees. Here you can find the best minds: First-time employees, experts, and managers. There are many opportunities for companies to present themselves. For example, how about exclusive sponsoring ?

8. Worldwide media coverage

Exhibitors at HANNOVER MESSE are guaranteed international attention: Around 2,500 media representatives from around the world report back live on location to their home countries.

Do you have any questions regarding participation ? Emanuel Marra would be happy to provide you with a personal consultation. He is at your side to make sure all your questions are answered – even for first-timers: +49 511 89-31146.

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