HANNOVER MESSE 2018, 23 - 27 April
Trade visitor insights

4 facts about your visitors


Your success at the trade fair depends on how many visitors and prospective customers you welcome to your stand. In addition, the quality of your face-to-face meetings is an important indicator of future business deals.

Who makes up the expert public? How great is the percentage of decision-makers and top managers, and what is the investment volume?

These and other answers can be found in our 4 facts about HANNOVER MESSE visitors. Take advantage of this information when making concrete plans for your appearance at the trade show in 2017!

Fact 1: High concentration of decision-makers
95% of visitors to HANNOVER MESSE are trade visitors. 70% of trade visitors make buying and purchasing decisions. This is an ideal environment to generate successful business-tobusiness deals!

Fact 2: Large numbers of board members, managing directors and top level managers
Just under half of all HANNOVER MESSE visitors (45.6%) hold an executive position in their company. With a stand at HANNOVER MESSE, you can grab the attention of many premium leads at short notice!

Fact 3: Trade visitor objectives
HANNOVER MESSE is the perfect place to generate targeted leads. Visitor surveys speak for themselves: 47% of trade visitors come to discover innovations. 27.5% want to make new business contacts. 24.4% are looking for new suppliers. 18.4% have concrete ideas for their companies and are looking for the solutions at HANNOVER MESSE. And 13.7% are looking for new service providers in general. These factors create the right conditions to generate future leads, improve your image and more!

Fact 4: High volume of investment
Visitors with concrete investment plans intend to allocate on average more than € 875,000 for capital expenditure.


Cost-Benefit Guide


How exhibiting at HANNOVER MESSE pays off

Five days of HANNOVER MESSE – is it worth? Thousands of exhibitors have already answered this question for themselves. To help you make your decision, we have put together an up-to-date Cost-Benefit Guide. more