HANNOVER MESSE 2019, 01 - 05 April
Trade visitor insights

4 facts about your visitors

Entrance Exhibition Hall

Your success at the trade fair depends on how many visitors and prospective customers you welcome to your stand. In addition, the quality of your face-to-face meetings is an important indicator of future business deals.

Who makes up the expert public? How great is the percentage of decision-makers and top managers, and what is the investment volume?

These and other answers can be found in our 4 facts about HANNOVER MESSE visitors. Take advantage of this information when making concrete plans for your appearance at the trade show in 2018!

Fact 1: High concentration of decision-makers
95% of visitors to HANNOVER MESSE are trade visitors. 70% of trade visitors make buying and purchasing decisions. This is an ideal environment to generate successful business-tobusiness deals!

Fact 2: Large numbers of board members, managing directors and top level managers
Just under half of all HANNOVER MESSE visitors (45.6%) hold an executive position in their company. With a stand at HANNOVER MESSE, you can grab the attention of many premium leads at short notice!

Fact 3: Trade visitor objectives
HANNOVER MESSE is the perfect place to generate targeted leads. Visitor surveys speak for themselves: 47% of trade visitors come to discover innovations. 27.5% want to make new business contacts. 24.4% are looking for new suppliers. 18.4% have concrete ideas for their companies and are looking for the solutions at HANNOVER MESSE. And 13.7% are looking for new service providers in general. These factors create the right conditions to generate future leads, improve your image and more!

Fact 4: High volume of investment
Visitors with concrete investment plans intend to allocate on average more than € 875,000 for capital expenditure.


Cost-Benefit Guide


How exhibiting at HANNOVER MESSE pays off

Five days of HANNOVER MESSE – is it worth? Thousands of exhibitors have already answered this question for themselves. To help you make your decision, we have put together an up-to-date Cost-Benefit Guide. more