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HANNOVER MESSE 2019, 01 - 05 April
HANNOVER MESSE News

HANNOVER MESSE TRENDSPOTS - No. 4

One for all - and all for Customer Relationship Management!
The cloud-based CRM suite Zoho One is celebrating its premiere at HANNOVER MESSE 2018. Boasting more than 40 applications and a range of complementary mobile apps, this all-in-one solution is specially designed to cover all business administration needs.

14 Mar. 2018

One for all - and all for Customer Relationship Management!
The cloud-based CRM suite Zoho One is celebrating its premiere at HANNOVER MESSE 2018. Boasting more than 40 applications and a range of complementary mobile apps, this all-in-one solution is specially designed to cover all business administration needs.

There are many different theories on gaining new customers and keeping or winning back "old" ones. Attracting new customers is said to be easier than keeping existing ones, while winning back a previous customer is reportedly simpler than gaining a completely new one. Whatever the case, the truth is that businesses lose up to 30 percent of their customer base year on year. Over recent decades, an entire segment has emerged that is set on optimizing the relationship between businesses and their customers. Customer Relationship Management or “CRM”, as it is known, involves focusing on the customer and adopting a systematic approach to customer relations - and the associated documentation and administrative tasks are key to enhancing relationship marketing. The pioneering California-based company Zoho Corporation is at this year's HANNOVER MESSE to unveil its all-in-one, cloud-based business software solution, Zoho One.

This innovative software suite for running an entire business comes with more than 40 integrated web applications, which are all stored in a centralized account and can mostly be used on smartphones as well. Zoho One is primarily geared toward boosting sales figures and takes care of marketing, accounting and customer and employee communication. As an added bonus, the Single Sign-On mechanism makes Zoho One something of a "turnkey operating system" for businesses.
Zoho Corporation (Pleasanton, CA 94588, United States), Hall 7, Stand B35
Contact: Natalie Söll
Tel.: +49 9231 978 4104
E-Mail: info@soell-vertrieb.de

So much more than wine and berets!
The Spanish part of the Basque Country is at HANNOVER MESSE 2018 with its very own stand to showcase to an international audience the region's tremendous assets and its proven advanced production strategy.

According to the Financial Times, the Basque Country is one of Europe’s best networked regions. It is also one of Spain's most heavily industrialized areas and, thanks to its quality standards, among Europe’s key players. This is something it can capitalize on, which is why the region - which also refers to itself as a "big little country" - is at HANNOVER MESSE 2018 with its very own stand. The advanced production strategy initiated by the Basque government and shared by the companies, technology centers, universities and other stakeholders involved in transforming the Basque industrial network is being showcased to international visitors under the BASQUE INDUSTRY 4.0 banner.

The stand area is divided into several themed zones. One zone is devoted to systems developed by Basque technology centers. It features AR systems and manufacturing technologies for titanium components in the aviation industry and solutions for remote handling of robots. BIND 4.0, the first international fast-track program for startups that seeks out prestigious customers in Industry 4.0, has its own area where visitors can find out more about the program. This is all enhanced by presentations on various Industry 4.0 topics - not forgetting demonstrations of the unique folklore and samples of the fantastic gastronomy from the Basque region.
SPRI S.A. BASQUE INDUSTRY 4.0 (48011 Bilbao, Spain), Hall 27, Stand F17
Contact: Jasone Aretxabaleta
Tel.: +34 944 037 068
Mobile: +34 607 084 538
E-Mail: info@spri.es

It's a drive system - but not as we know it!
At HANNOVER MESSE 2018, WITTENSTEIN is showcasing a host of new stars orbiting its Galaxie drive system, which won the HERMES AWARD when it was launched at the event three years ago.

HANNOVER MESSE: the final frontier. Captain's log, stardate 2018. These are the voyages of WITTENSTEN SE, with a crew of 2,000 on board. Its continuing mission for 69 years: To boldly develop its own innovative galaxy, seek out new drive systems and new versions of gearboxes. Far from mission control in Igersheim, WITTENSTEIN SE is showcasing solutions previously unknown to mankind... So, the Star Trek pastiche might seem a little far-fetched, but it's actually not that distant from reality. After all, WITTENSTEIN SE is clearly intent on boldly pushing back boundaries at this year's HANOVER MESSE with its slogan "Make the impossible possible". And we are talking about a galaxy and stars, even if Galaxie is in fact the name of a drive system and the stars are product highlights rather than celestial bodies. On show is a new size for shafts that have to be exceptionally compact and precise at low to medium torque, an ultra-slim design and a gearbox version with or without hypoid gearhead for space-saving integration into machinery. Further highlights include a range of practical trade fair display models that clearly demonstrate the technological advances, application and advantages of the Galaxie drive series in machine tools, milling heads and robotic welding guns.

This year's WITTENSTEIN showcase is the logical progression from the immensely successful launch of the Galaxie drive system at HANNOVER MESSE 2015, where it won the HERMES AWARD. Since then, this innovative system has proved itself to be "superior on principle" in numerous industrial applications and has frequently achieved the impossible. So much so that it has been classified as an entirely new category of gearbox, which is soon to be included in one of the standard reference works for machine tool engineering. The Galaxie is even being heralded as a "technological milestone" in publications and presentations by members of industry and associations such as the Research Association for Power Transmission Engineering (FVA) and the German Engineering Federation (VDMA).
WITTENSTEIN SE (97999 Igersheim, Germany), Hall 15, Stand F10
Contact: Sabine Maier
Tel.: +49 7931 493-10399
E-Mail: sabine.maier@wittenstein.de

Everything but the bucket and spade!
Hamburg-based startup Cybus is at HANNOVER MESSE 2018 to showcase its preconfigured sandbox equipped with extensive licenses as a plug & play gateway to the Industrial Internet of Things.

If the Internet of Things tends to focus more on the needs of consumers then it’s fair to say the Industrial Internet of Things (IIoT) puts the requirements of industry center stage. Like most cutting-edge IT solutions, the main aim of the IIoT is to boost operational efficiency. To help companies achieve this as smoothly as possible, Hamburg-based startup Cybus has developed a new sandbox that it’s unveiling at HANNOVER MESSE 2018. Whether it's for building an initial, robust technical prototype or networking existing machine data with a digital industrial application, the Cybus Sandbox is designed to support transparent management processes for all data, tools and users - and thus forge the missing link between production and the world of digital services.

The Cybus Sandbox is based on the company's own Connectware software and supports the simple collection, evaluation and processing of machine data using all manner of digital applications. What’s more, it is compatible with all common industrial protocols, such as OPC-UA, Modbus, BACnet, ISO on TCP, CAN-Bus, MQTT, REST and many more besides. Users can therefore expect nothing less than a fully functional IIoT platform for both developers and users in the form of an industrial PC with a preconfigured Cybus Connectware instance. Moreover, the Cybus Sandbox comes complete with an introductory three-month full license - and the Cybus support team is close at hand to assist with customizing the system, meeting any special requirements and extending the license.
Cybus GmbH (22529 Hamburg, Germany), Hall 6, Stand D30
Contact: Sofia Marjanovic
Tel.: +49 40 52389103
E-Mail: hello@cybus.io

Two new bus connections for even better networking
At the HANNOVER MESSE 2018, halstrup-walcher presents the direct drives of the PSD product family with CANopen and IO-Link.

Getting companies fit for Industry 4.0 involves a lot of tweaking and adjustments! Nowadays, mechanical engineers are expected to offer highly flexible solutions with minimal changeover times for automatically creating new formats at speed. The positioning systems required to achieve this need to be both reliable and tailored precisely to fit the application. State-of-the-art positioning systems use integrated condition monitoring to ensure optimum machine availability. These requirements led halstrup-walcher GmbH to equip its PSD direct drives with a stepping motor and all the relevant subsystems such as control, bus interface and incremental or absolute measuring system. These compact drives achieve speeds of up to 1,500 RPM, which makes them the perfect choice wherever machine axes need frequent adjustment to handle small batches.

At the HANNOVER MESSE 2018, halstrup-walcher presents the direct drives of the PSD product family with CANopen and IO-Link. If customers require, they can also be controlled via PROFIBUS DP, DeviceNet, Modbus RTU, Sercos, EtherCAT, PROFINET, EtherNet/IP or POWERLINK bus systems. This equips the PSD direct drives with the same selection of bus systems as the company’s PSE 3-series positioning systems. halstrup-walcher is providing all the fine detail at the launch event during HANNOVER MESSE in April.
halstrup-walcher GmbH (79199 Kirchzarten, Germany), Hall 15, Stand H05
Contact: Regina Körner
Tel.: +49 7661 3963-16
E-Mail: koerner@halstrup-walcher.de

Cleaner fuel seems to be creeping up on us!
At HANNOVER MESSE 2018, ITM Powers PLC is unveiling HGas - a fully integrated, autonomous electrolysis platform based on polymer electrolyte membrane technology.

Which came first? The car or the fuel? While the hype around cars based on fuel cell systems seems to go on and on, in reality, we're getting fed up with waiting for anything close to an adequate network of hydrogen filling stations. Without them, how can this supposed "“other alternative" stand any chance of demonstrating its benefits and potential performance in everyday use? But things now finally seem to be moving in the right direction. Without anyone really noticing, 24 new public hydrogen filling stations sprang up around Germany during 2017, which practically doubled their number. With its new total of 45 filling stations, Germany's hydrogen fuel network is now only outranked by Japan. If everything goes according to plan, by 2019 the number should exceed 100, linked with a proportionate increase in demand for this fuel. The recent announcement that ITM Power is joining forces with Shell’s base in the Rhineland to construct the world’s largest PEM hydrogen electrolysis plant fits right in with this trend.

At the heart of the project lies the HGas integrated technology platform that ITM Power is unveiling at HANNOVER MESSE 2018. "Decarbonizing hydrogen production in the chemical and refining industries worldwide is potentially a very large market. This pioneering project with Shell aims to demonstrate what can be achieved using our industrial-scale electrolyzers, which can also use low-cost renewable energy and help balance electricity grids," says Dr. Graham Cooley, CEO of ITM Power. The groundbreaking "Refhyne" plant is already due to go live in 2020, which will make it the first large-scale industrial application of polymer electrolyte membrane technology. Powered by low-cost electricity from renewable sources, it could become a key technology for potentially achieving entirely CO2-free hydrogen production.
ITM Power PLC (Sheffield S4 7QQ, United Kingdom), Hall 27, Stand B68
Contact: Rebecca Markillie
Tel.: +44 114 2445111
E-Mail: rlm@itm-power.com

Labeling fit for the Industry 4.0 era
Labeling and coding supplier Bluhm Systeme is at HANNOVER MESSE 2018 to showcase its cutting-edge manufacturing industry applications and Logistics 4.0 solutions.

With two world-class events, HANNOVER MESSE and CeMAT, happening at the same time and place, the synergies are almost bound to fire off between Industry 4.0 and Logistics 4.0. Both events share the same vision of autonomous transportation equipment, intelligent warehouse automation and self-optimizing material flow planning leading to largely self-organizing logistic processes in the future. This is where both artificial intelligence and highly innovative AutoID technologies really come into their own, by enabling raw materials, products and packaging to control their own intralogistic processes - from manufacturing right through to readying for dispatch. Which is precisely why Bluhm Systeme GmbH, an end-to-end supplier of cross-sector labeling solutions, has chosen HANNOVER MESSE to exhibit its future-focused systems and solutions for the manufacturing sector and Logistics 4.0.

The spotlight is on high-performance Legi-Air labeling machines. Reaching extraordinary speeds of up to 2,250 cycles per hour, the Legi-Air 6000 can label differently sized cartons with total precision during production runs. Its stablemate, the Legi-Air 4050 P pallet applicator, offers a host of advantages in terms of speed, reliability, scope of application, size and serviceability thanks to its modular design. Or for a quick and cost-effective alternative to labeling, what about direct inkjet printing? The high-performance Markoprint X4JET plus Touch print controller enables cartons and trays to be printed with font sizes ranging from less than one millimeter right up to 400. The X4JET can centrally control printing technology from four different ink manufacturers and enables primary and secondary packaging to be printed at the same time. Last but not least, laser marking systems offer yet another alternative. The e-SolarMark applies permanent, clearly legible and forgery-proof labels to products and components made of paper, plastic, glass or metal. What’s more, thanks to its compact dimensions, the e-SolarMark can be easily integrated into existing systems or testing machinery.
Bluhm Systeme GmbH (53619 Rheinbreitbach, Germany), Hall 17, Stand C40
Contact: Selma Kürten-Kreibohm
Tel.: +49 2224 7708-660
E-Mail: skreibohm@bluhmsysteme.com

Making a real connection
RK Rose+Krieger GmbH - the specialist in components and system solutions for automation technology – is at HANNOVER MESSE 2018 to unveil its latest developments in linear and connection technology, including corrosion-resistant, single-tube actuators made from stainless steel.

As a subsidiary of the global Phoenix Mecano AG group, RK Rose+Krieger GmbH offers a comprehensive and unrivaled range of products in linear, profile assembly, connection and module technology. It’s therefore no wonder the company is returning to HANNOVER MESSE to showcase its latest developments in linear technology, new corrosion-resistant single-tube actuators and a highly compact, state-of-the-art RK monitor holder specially designed for tight spaces.

Time and again, the E-II single-tube linear unit has proven itself to be a true all-rounder for format adjustment. The new stainless steel version of the popular actuator on show in Hannover is available in the conventional sizes 30 and 40, is completely corrosion resistant and can function in a wider temperature range, from -30 to +80 Celsius (which can be extended even further, if necessary). Thanks to its FDA-compliant lubricants, the new stainless steel actuators are also suitable for use in the food industry.

RK Rose+Krieger is also exhibiting a 50-mm-shorter version of its tried-and-tested RK monitor holder for operating terminals, monitors and other display equipment that is designed to open up even more opportunities for flexible mounting. As with older versions, display monitors are still attached with a universal or VESA mount - the latter now also available in a 50/75 mm format.
RK Rose+Krieger GmbH (32423 Minden, Germany), Hall 16, Stand E18
Contact: Hartmut Jänisch
Tel.: +49 571 9335-0
E-Mail: vertrieb@rk-online.de

Forever blowing bubbles
Burwinkel Kunststoffwerk GmbH is using a BOY injection molding machine at HANNOVER MESSE 2018 to produce the bubble blowers we all know and love from our childhood.

Visitors to the Burwinkel Kunststoffwerk GmbH stand at HANNOVER MESSE 2018 can look forward to taking a trip down memory lane. After all, who hasn’t experienced the sheer joy of creating bubbles by dipping a wand into a tube of soap solution and then blowing? The children's favorite is being produced on a BOY 25 E injection molding machine at the Burwinkel stand in Hall 5 - an enduring success story that mirrors that of the toy itself.

No less than 25,000 machines in this series have been shipped since production launched in 1968 and, just like a Porsche 911, the BOY 25 E has been enhanced and optimized from generation to generation. The latest model boasts a clamping force of 250 kN and an energy-efficient servo-drive. Despite the machine’s compact size, an easily accessible two-platen clamping system offers generous distances between the tie bars and platens to support a wide range of molds and removal devices. Meanwhile, the low machine hour rates continue to make the BOY 25 E extremely cost-efficient, ensuring an attractive price-performance ratio.
Burwinkel Kunststoffwerk GmbH (49439 Steinfeld, Germany), Hall 5, Stand B36
Contact: Mehmet Tarti
Tel.: +49 5492 96670
E-Mail: info@burwinkel-kunststoffe.de

For photos and video clips, visit: Trendspots/Product Innovations

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