Advertisement
HANNOVER MESSE 2018, 23 - 27 April
Homepage>Conference program >What drives digital business models? Technology as a base for new competitive advantages
Industrial Automation Forum

What drives digital business models? Technology as a base for new competitive advantages

Location & Language

Hall 14, Stand L19

Language

German, English

Event Details

Type of event

Lecture

Topic

Energy Efficiency, Industrial Automation, Integrated Industry

Event Host

Missed the Event?

So far no information materials were provided for this event. Please contact the organizer directly for further information.

Description

Digitalization challenges companies to redesign their existing business models in order to succeed in the digital competition. Companies need a clear understanding of the capabilities of new technologies as well as the customer's needs and how they can be supported better by digital offerings. With the example of industrial communication and a real case study, Markus Weinlaender explains how companies can evolve new digital and technology-based business models.

Speaker

 M.Sc. Markus Weinlaender

M.Sc. Markus Weinlaender

Head of Product Management, Siemens AG

Markus Weinlaender is Head of Product Management for SIMATIC Net within the Siemens division Process Industries and Drives. In addition, he is a lecturer for international marketing and sales at the University ...

Go to profile

Stored items

0

Server communication error: Item could not be saved.