GS1 Germany supports companies in all industries in employing state-of-the-art communications and process standards in practice and thus in enhancing the efficiency of their business processes. Among other things, the company is responsible in Germany for the GS1 item number system which is unique worldwide - the basis of the barcode. In addition, GS1 Germany promotes the use of new technologies for fully-automatic identification of objects (EPC/RFID) and for standardised electronic communication (EDI). It also focuses on solutions for greater customer orientation (ECR - Efficient Consumer Response) and taking into account trends such as mobile commerce, multichannelling, sustainability and traceability in its development work. GS1 Germany belongs to the international GS1 network and, after the USA, is the second largest of more than 110 national GS1 organisations. Its equal-ranking partners are the EHI Retail Institute and the Markenverband.