Haier Group Introduction
Founded in 1984, Haier Group is the world leading brand of major household appliances (Source: Euromonitor), and is now transforming from a traditional household appliance manufacturer into an open platform for entrepreneurship. In the Internet and post e-commerce era, Haier is devoted to transforming into a truly networked company to build an ecosystem of shared creative and win-win results.
In an age when the experience economy and sharing economy are becoming ever more present, Haier has adopted creating an Ecosystem of trust and a platform for sharing and aligning individuals and goals (RenDanHeYi), igniting potential through micro-enterprise as its stated spirit and style in this new era. The company is also exploring disruptive innovations to strategy, organization and manufacturing, establishing a dynamic self-circulating system.