HANNOVER MESSE 2018, 23 - 27 April
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Design Thinking for Industry 4.0

Human Centered Design for the Connected Workforce

Design Group Italia

Exhibitor details

Mr. Peter Newbould
Partner & Industrial Services Design Director
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Mobile: +39 3494302197
Fax: +39 0258325264

Product description

Computer-integrated manufacturing arose years ago, putting technology into the foreground. Attempts to establish unmanned, fully automated factories, however, have not yet been fully realized.
By contrast, the concept of Industry 4.0 is a way to respond to the needs for successful application of technology with human-centered automation. The aim is to put the human into a position where he or she can quickly make the right decisions on production and handle orders more efficiently through intelligently processed data.
Ergonomics deals with the systematic analysis, organization and design of the technical, organizational and social conditions of working processes. Human-centered design, on the other hand, is targeted towards increasing the usability of interactive systems by concentrating on the application of the system and using knowledge and technologies from the fields of ergonomics and usability engineering.
The human-centered design approach expressly considers the identification of user context, the specification of user requirements and the creation of
design solutions, which are then evaluated through Lean methodologies.
At Design Group Italia, we have over 25 years of experience applying Human Centered Design to industrial applications, innovating all aspects of the experience, from product logic to services, from data to real-time UX, whilst transforming passive stakeholders into integrated partners.

Industry 4.0 is bringing disruption to many companies, impacting how customers are engaged, how technologies are employed and how value is created. The design thinking methodology aims to guide companies to discover the key insights and define the correct course of action when developing new innovative products and services.
Through design thinking, the correct balance of customer needs, technology enablers and business models is achieved, even when in conditions of extreme uncertainty.

Development status
Under development

Market introduction

Degree of documentation
Not well documented

Market orientation
Medium-size market

All products offered by this exhibitor


Design Thinking for Industry 4.0

Human Centered Design for the Connected Workforceread more

Joint Venture

Joint Venture with JoinPad and Nebbiolo Technologiesread more

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