On request, KOTRA introduces overseas buyers to the most appropriate business partners in Korea through our wide-ranging inquiry network as well as business meetings held year round. KOTRA provides buyers visiting Korea with assistance in arranging business meetings with Korean companies and collecting information on Korean products and suppliers. KOTRA also dispatches groups of Korean exporters abroad to explore global markets with the help of local Korea Trade Centers.
KOTRA organizes international exhibitions in Korea as well as large-scale Korean product shows in strategic markets abroad. In addition, KOTRA arranges the participation of domestic companies in similar events overseas through its "Korea Pavilions". While international trade fairs remain an effective way of displaying the nation's high-quality products and technologies, KOTRA will step up its efforts to make the occasions more specialized and sophisticated.
KOTRA operates the Cyber Business Center at its Seoul headquarters where overseas buyers can hold online business meetings with domestic companies regardless of time and location. Not only do these cyber business meetings offer companies preparatory partner searching opportunities, but they also enable business interactions to continue during difficult times such as the Iraqi war and the SARS epidemic when normal travel is impeded.
IT / Cultural Industry Marketing
As an IT powerhouse, Korea has the world's-best IT infrastructure and holds a competitive edge in the IT industry. And as witnessed in the growing popularity of Korea's cultural contents in Asian markets, such creative industries as music and movies can be the driving force for national economic growth for years to come. In addition to facilitating the conventional trade, KOTRA has taken the lead in promoting trade in software and service.