HANNOVER MESSE 2018,
23 - 27 April
Investitions- und Marketinggesellschaft
"Location marketing" creates the image of a region, communicates unique selling points and enhances the degree of familiarity. Consequently, location marketing is an integral component of a successful economic promotion and is a core task of the Investment and Marketing Corporation Saxony-Anhalt (IMG). The strategic approaches for alignment of location marketing are oriented towards objectives which are set through the economic promotion. The communication of these objectives is implemented by means of a well-balanced marketing mix with all facets of marketing tools.Economic promotion and location marketing in Saxony-Anhalt experience a close integration and participation of reciprocal knowledge as well as a jointly pursued strategy. In addition to the general image marketing for the economic and scientific location Saxony-Anhalt, we have relied on intensive sector marketing up to now.For instance, the report "INVEST" is published in German, English and Italian in a 14-day rhythm. The press team in the "location marketing" section organises sector-related press trips and press conferences in the course of events. Cross-media press advertising of all sector-specific topics is additionally handled. In the trade fairs and events section, the State of Saxony-Anhalt is presented within the scope of joint stands at national and international trade fairs in the target sectors of the state.
German Pavilion - Saxony-Anhalt
Competition between companies is important – it keeps national economies on course for growth. Equally important is developing and maintaining business relationships with suppliers and customers. This has been demonstrated by the successful company history of PHM Industrieanlagen GmbH in Saxony-Anhalt. The company is based in an industry park in Burg near the city of Magdeburg.
"The company name, PHM, stands for the design, manufacturing and assembly of sophisticated precision components and assemblies,"...
CEMTOP celebrates première at the HANNOVER MESSE
Along its journey to the Industry 4.0, the federal state of Saxony-Anhalt is strengthening its industrial expertise through cooperation networks between SMEs, universities and research institutes. CEMTOP is the name of a new network which will be presenting itself at the HANNOVER MESSE.
CEMTOP has the goal of increasing the economic competitiveness of businesses in the area of mechanical and plant engineering in the fields of the manufacturing, mainten...
awab Umformtechnik und Präzisionsmechanik (awab forming technology and precision mechanics) gains an innovative edge by cooperating with universities
Tinkering and using scientific know-how to be able to offer highly efficient solutions for complex components – it is with this approach that awab Umformtechnik und Präzisionsmechanik GmbH from Oschersleben established its presence on the market. The company has been using the joint stand for the federal state of Saxony-Anhalt at the HANNOVER Messe to mee...
The Industry 4.0: a sure thing - but how? The company JS Lasertechnik GmbH, which is based in the town of Stendal in the Altmark region of Saxony-Anhalt, has found an appropriate answer to this question: an innovative enterprise resource planning system (ERP system) which supports and links together all of the running business processes in the company.
From the smallest cutting orders through to complete sheet metal cladding of shunting locomotives, the specialist for professional stainless steel and met...
Location is established. Research and training centres are spawning high-performance specialists - they are programming the state for the future! About 500 innovative ...
Are you looking for a suitable location for your investment? Do you need information on the dimensions of a plot of land, infrastructure, transport connections and ...
The Investment and Marketing Corporation Saxony-Anhalt - The Economic Development Agency of the German Federal State of Saxony-Anhalt (IMG) strategically tailors ...
High-Performance Region with Tradition and Future
Once it was a centre of heavy mechanical engineering, today it is known as a superb centre of high-tech production. ...