The new Murrelektronik shop is online since December 2013. And ordering is now much easier! The users have already noticed and more and more people register every day.
Ordering online has been established for a long time in the consumer sector. In the B2B sector, however, there are reservations from the purchasing departments. How did you eliminate them?
We were certain: our customers would use the online shop as long as it made ordering easier than it was before. Most of the companies are working with established ERP systems. This makes it difficult just to order online. However, we found excellent solutions for all problems that may have turned out to be an obstacle for online orders.
Is the new online shop especially designed for the requirements of purchasers (purchase departments?) - or also for other target groups?
The interface between technical and purchasing department is especially interesting. In the online shop, the technicians can select the parts they'll need for an installation solution. They can save their order in the cart and then email the cart to their purchasing department who can directly place the order with Murrelektronik. It's no longer necessary to enter the order data a second time, which prevents typos.
Many companies are working with approval lists...
they can also be stored in Murrelektronik's online shop and be shared with colleagues and suppliers. This way everybody knows which products are approved for a project and can then order them. This reduces the coordination efforts.
How was your customers' feedback to the new online shop?
It was very positive! Some of the customers reorganized their ordering processes. Furthermore, we were able to get new customers. The excellent search and filter functions are highly appreciated. It's been so fun for us to create this new tool to help our customers simplify their daily business!
In the meantime the shop gained several prices like the Golden Cart Award and others.