Shortened product life cycles and increasing product diversification present considerable challenges when it comes to managing product information. This information is produced as a result of product development, construction, product marketing and sales activities, and some of it is stored in databases and merchandise management systems. This is exactly where the Noxum Publishing Studio comes in. It obtains existing data from the various external systems and adds any other data which may be necessary. The system provides the option of classifying the information according to established market standards, e.g. ETIM or eCl@ss, and offers additional benefits thanks to its cross media publishing capabilities. Standard exchange formats, e.g. BMEcat, can also be generated.