Product Market Analysis and Placement
The basis of successful expansion is comprehensive and careful strategic planning. Offering substantial help to small to medium sized enterprises is the aim of ProMAP. In collaboration with specialists that have been individually sought out, a strategy is developed together with the decision-makers in a business in order to place the ensuing implementation on a solid footing. ProMAP concentrates on the respective needs of the business and is ideally split into three modules:
Module 1: The market analysis
Market specialists who are independent of a company's plans are brought in to provide support and analyse the market whilst taking the company's products or services into account.
Module 2: The product analysis
The product or service is analysed in terms of its strengths and weaknesses and the targets for further product development are drawn as a result. Unique selling points are compared with competitor solutions on the market.
Module 3: The workshop
Working together with the specialists involved in the market and product analysis, representatives of the company bring the learnings made thus far together in a workshop and create a comprehensive strategic plan. The results of the workshop are the point of departure for further steps in implementation and can be bound to the financial planning section of a comprehensive business plan.
hannoverimpuls supports companies who want to use ProMAP, in order to start expansion activities in or from Hannover by taking on up to 50% of the total costs.