"Time is money" is a phrase that is especially true when it comes to the development of industrial products. So how can time to market be reduced? Dutch electronics specialist tbp electronics knows the answer: "Involving suppliers early on at the design stage of new products is crucial for ensuring that they get to market quickly", says CEO Ton Plooy. Involving the supplier of the electrical engineering part, for example, at the planning stage will result in a functional product on the first attempt - according to the principle "Right First Time". The company's first German customers have already been convinced by this approach.