HANNOVER MESSE 2018, 23 - 27 April
Investitions- und Marketinggesellschaft
The Investment and Marketing Corporation Saxony-Anhalt - The Economic Development Agency of the German Federal State of Saxony-Anhalt (IMG) strategically tailors tourism marketing to the demands of the market and to the needs of the main target groups as it seeks to strengthen Saxony-Anhalt's profile as a travel destination. Marketing is aimed at cultural and city break tourists, nature lovers, tour operators, conference organisers and multipliers from other sectors.IMG uses themed marketing to address potential visitors. The organisation is involved in the dynamic development of the regional tourism strategy and the promotion of the key brand features 'The Romanesque Road', 'Garden dreams - historic parks in Saxony-Anhalt', 'Sky paths' and 'Blue Ribbon', which have already successfully launched. Special themes for particular events are developed and marketed alongside the key brand features, and one focus until 2017 is the 'Luther decade': 'Luther 2017 - 500 years of Reformation'.Drawing on thorough market research, IMG develops tourism marketing concepts with recommendations for medium- and long-term strategies. Specialist advisory boards ensure that partners in the tourism industry are closely involved in operational and strategic tourism marketing.
German Pavilion - Saxony-Anhalt
16.04.2018 [D]
Competition between companies is important – it keeps national economies on course for growth. Equally important is developing and maintaining business relationships with suppliers and customers. This has been demonstrated by the successful company history of PHM Industrieanlagen GmbH in Saxony-Anhalt. The company is based in an industry park in Burg near the city of Magdeburg. "The company name, PHM, stands for the design, manufacturing and assembly of sophisticated precision components and assemblies,"... read more
CEMTOP celebrates première at the HANNOVER MESSE Along its journey to the Industry 4.0, the federal state of Saxony-Anhalt is strengthening its industrial expertise through cooperation networks between SMEs, universities and research institutes. CEMTOP is the name of a new network which will be presenting itself at the HANNOVER MESSE. CEMTOP has the goal of increasing the economic competitiveness of businesses in the area of mechanical and plant engineering in the fields of the manufacturing, mainten... read more
awab Umformtechnik und Präzisionsmechanik (awab forming technology and precision mechanics) gains an innovative edge by cooperating with universities Tinkering and using scientific know-how to be able to offer highly efficient solutions for complex components – it is with this approach that awab Umformtechnik und Präzisionsmechanik GmbH from Oschersleben established its presence on the market. The company has been using the joint stand for the federal state of Saxony-Anhalt at the HANNOVER Messe to mee... read more
The Industry 4.0: a sure thing - but how? The company JS Lasertechnik GmbH, which is based in the town of Stendal in the Altmark region of Saxony-Anhalt, has found an appropriate answer to this question: an innovative enterprise resource planning system (ERP system) which supports and links together all of the running business processes in the company. From the smallest cutting orders through to complete sheet metal cladding of shunting locomotives, the specialist for professional stainless steel and met... read more
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High-Performance Region with Tradition and Future Once it was a centre of heavy mechanical engineering, today it is known as a superb centre of high-tech production. ... more
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