The Eastern Cape hosts a range of cultural and sporting events such as the National Arts Festival in Grahamstown, the Billabong Pro Surfing Competition in Jeffreys Bay, the Half Iron Man in East London, and the Iron Man in Port Elizabeth.
Geographic tourist attractions include 800km of pristine coastline, national parks, and the Baviaanskloof Mega Reserve, which is the only location in South Africa where seven of South Africa's biomes can be found. Furthermore, the 164,000 hectare Addo Elephant Park, outside Port Elizabeth, is the only park in South Africa to feature the Big 7 which includes the whale and shark.
Investment opportunities exist in the development of golf courses, hotels and resorts in strategic areas where inherent tourism potential requires development.
The industrial value chain presents opportunities for local enterprises including travel agencies, shuttle operators, and arts and craft producers.