Pablo Ayala is a computer engineer and serial entrepreneur. In the last 14 years he has created several technology-based companies. In 2003 he founded Innovae Vision, a company specialized in interactive technologies. During the 10 years of its existence, he has been the General Manager of the enterprise. Currently, Pablo is the CEO of Innovae Augmented Reality, one of the reference companies in the field of Augmented Reality and Virtual Reality, applied to Marketing and Industry 4.0. He has always been closely linked to support entrepreneurship. Therefore, he is the Co-Founder and Mentor of Berriup, the first private business accelerator in Guipuzcoa (Spain). Besides, he is the Founder and Chairman of Eywa Space, an incubator for startups in the area of Augmented Reality and Virtual Reality.