Before joining Festo Patrick Bruijn studied Electrical and Mechanical Engineering as well as Commercial Economics . With more than 18 years of experience in B2B industrial automation partnerships, he supports Festo business partners in developing innovative automation solutions and creating optimum B2B conditions to ensure competitive advantage to their partners. As Industry Sales Manager he is responsible for the Dutch High Tech and Automotive markets. In his presentation Patrick will explain how Smart Industry / Industry 4.0 elements contribute to industrial innovation, competence management and business development. With a clear example a complete new business model will be presented.