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Isabelle Reiff


Abbr. name of author: ir

Full name: Isabelle Reiff

Short bio. of author: Isabelle Reiff (*1968) works as a freelance journalist for specialist publishing houses and companies. Whereas in 1994 she would often wait patiently for a free tone from her 14.4k modem, today she frequently longs for a digital detox. After an internship in publishing she worked on two IT research projects and has, since then, been particularly interested in the social implications of IT. She is also well acquainted with the business side, including a bumpy ride during the dotcom and print media crises. PR articles for SAP and XML are as much a part of her career pathway as the specialist articles on advertising in the age of Ubiquitous Computing and Big Data.

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