Thanks to seamless connectivity, everything fits perfectly, from the mechanical and electric systems to the intelligence. The Festo automation platform provides an integrated and practical system to link all Festo engineering tools, components and solutions in hardware and software. The plant achieves the automation balancing act between mass production and individualization of a finished product. The electrical products, the axis mechanics, the electrics and the software are planned as a complete automation platform with seamless connectivity. With this consistency, users save a lot of time in their machines and systems – from planning to commissioning – and gain process reliability because everything fits together. Industry 4.0 included. The Productivity Master uses a cloud-based concept for registering and storing customer data complying with data protection regulations. This allows USB sticks to be produced with a personalized design as well as personalized data content. Customers could do this from home via the Internet without having to enter further data from other people on the supplier side.