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HANNOVER MESSE 2020, 20 - 24 April
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Automation, Motion & Drives

Amazon is getting into autonomous driving

The startup Aurora, which specializes in autonomous driving, has announced that it has obtained $530 million of finance. The online wholesaler Amazon is also one of the investors.

22 Feb. 2019
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Amazon is getting into autonomous driving (Photo: BMW AG)

Is another big player about to enter the market for mobility solutions? Although Aurora is keeping quiet about the precise amount that Amazon has contributed, the talk is of a “significant investment”. The startup was founded only two years ago and set itself the ambitious aim of bringing self-driving automobiles onto the market across the board. The heart of the strategy is the so-called Aurora Driver , a system of hardware, software and data services for operation of autonomous vehicles.

The Amazon investment is a continuation of a recent trend: tech firms of all sizes are making life difficult for traditional automobile manufacturers in future areas. That also explains why VW, BMW and Daimler are talking about a joint development alliance for autonomous driving, according to the “Handelsblatt” . It could save on costs running into the billions. According to the newspaper, the suppliers Bosch, Continental and ZF are also on board.

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