The 2019/2020 edition of the catalog reflects the services of the 450 AMA members in industry and science and gives an overview of providers in more than 1,000 product groups. The new industry guide can be used free of charge either online or by ordering a copy from the Association . The directory allows potential customers to search by dimensions, keywords or specific companies, among other things. The main target group is designers and developers who want to find out what is going on in the market for sensors and measurement equipment.
Industry guides are popular reference works because they present a lot of information in a compact and clear format. Other sectors are also making use of them: for example, the German Mechanical Engineering Industry Association (VDMA) has published similar catalogs for the wind power industry and fuel cells .