As an international service provider for innovation projects, Zühlke combines business and technology expertise to produce customer-focused solutions. It develops commercially successful products, services and business models for the digital future - right from the initial idea, through implementation, to operation. At the heart of its work lie the skills and talents of over 1,000 experts and the experience gained from more than 10,000 projects. Focusing primarily on its expertise in digitization and innovation, the Zühlke Group has a clear message at HANNOVER MESSE 2019 – businesses need a multifaceted approach that extends far beyond technology alone. To get this message across on a practical level, Zühlke is showcasing numerous hands-on projects at its stand.

Fabrizio Ferrandina, CEO of the Zühlke Group, explains: "Digitization and innovation are often linked in with new technologies or methods, such as the Internet of Things." This, he believes, can be a little short-sighted: "Digitization and innovation only reach their full potential when products and services meet customers' actual requirements and can be scaled appropriately." That is why the Zühlke stand - designed by Artlife - is training the spotlight on the key to successful innovation - the fusion of expertise in technology, business and customer experience. "The projects are a great way of demonstrating the full range of our expertise in mechanical and plant engineering and beyond," Ferrandina points out. The example projects are designed to also convey another message: "Digitization and innovation work best together as partners."