In its latest MesseTrend 2017, AUMA, the Association of the German Trade Fair Industry, has determined that for most of the exhibitors surveyed, exhibiting at trade shows is an integral part of their marketing mix. 28% described their trade fair appearance as the main instrument in their B2B communication. Furthermore, 46% stated that trade shows are just as important as other marketing tools.
There's a good reason for this. In comparison to other forms of communication, trade fairs provide excellent results. Whether your goal is to make contacts, communicate your message, make deals, improve your image, network, or motivate your employees, appearing at a trade show is an effective way of achieving a large number of marketing goals in a short amount of time. At trade fairs, companies encounter an international audience of professionals and decision-makers with definite investment plans, making them the best place to make contacts and generate high-quality leads.