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HANNOVER MESSE 2020, 20 - 24 April
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Product development & design
Industry sector

Product development & design

Digital transformation is changing everything, including design procedures and processes, product series development, the virtual tracking of components along the supply chain and coordination with suppliers and customers. All of the industries represented at HANNOVER MESSE are looking for development partners in order to save resources and improve products through the use of new lightweight materials, multi-material design and intelligent design processes. Supply chain management, simultaneous engineering, optimized throughput times and minimal error rates are just some of the relevant issues.

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Additive manufacturing processes are also becoming more commonplace in the factory environment. The automation industry is anticipating a billion dollar market here, since printers will now need to be embedded in the automation landscape. What began as a prototype in product development could soon develop into a new industrial standard. The exhibitors at HANNOVER MESSE will be showcasing applications in this field. And machine learning and AI methods are also being applied to engineering design.

Computer Aided Design (CAD) and Computer Aided Engineering (CAE) are continuing to evolve and – through the use of tools like AIAx – are reaching the next level of digitized product development. AIAx, which stands for “Artificial Intelligence Aided x”, is a project of the Daimler design division. Artificial intelligence is intended to make the digitization of the product development process based on large, complex amounts of data more manageable and thus relieve engineers of time-consuming routine tasks.

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