HANNOVER MESSE 2019, 01 - 05 April
Homepage>Conference program >Architecting monetization: The next frontier in Industrie 4.0 adoption
Industrie 4.0 meets the Industrial Internet Forum

Architecting monetization: The next frontier in Industrie 4.0 adoption

Location & Language

Hall 8, Stand D17



Simultaneous interpreting


Event Details

Type of event



Digital Factory, Industrie 4.0

Event Host

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Currently, B2B enterprises and their ecosystems are tuned to ideate, engineer, produce, sell & service physical goods. Moving to digital goods business requires a different organization structure, an external ecosystem & and new business models. This presentation highlights the key tenets for realizing the transition to a 21st century approach:

  • Evolving Roles in B2B Enterprise: Need to create new roles to run the digital goods value chain.
  • Growth in B2B Enterprise: Transition to the new shape of the organization - from core to edge. Avoiding the risk of becoming non-competitive by moving from packaged IPs around physical products to the process around digital products.
  • Redefining Role of Data: Rewiring of enterprises to run with data technology driven self-managed processes & applications.

In short, Monetization will move from selling Features to ‘Edge to Thread’ Experiences across the Ecosystem and this calls for a new leadership at top.


  Hirren Turakhia

Hirren Turakhia

Global Head - ERS Industrial & Digital MFG, HCL

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