HANNOVER MESSE 2020, 20 - 24 April
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Motion & Drives Forum

Digital product models - the core of future value chains

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Integrated Automation, Motion & Drive, Partner Country Sweden

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Motion & Drives Forum


Partner Country Sweden Session

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In the digital age of Industry 4.0, customer centricity and precise capturing of customer needs determine success or failure. Product configuration tools have been established in manufacturing for many years. They have been crucial to drive both sales and production. Today, it is possible to create a digital representation of the complete product variance models, connecting customer input with dynamically priced articles, drawing changes, all the way downstream to manufacturing and servicing, revolutionizing not only design and production, but also quoting, sales and after sales processes. Nils Olsson explains how digital product models connect customer, product, factory and services and enable a company-wide uniform view of all product variants.


  Nils Olsson

Nils Olsson

Chief Portfolio Officer, Tacton Systems AB

Nils has 20 years’ experience in IT companies and the industrial sector focusing on sales, portfolio management and product development. He was recruited by Tetra Pak in 2000 to raise the level ...

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