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HANNOVER MESSE 2019, 01 - 05 April
Homepage>Conference program >On the way to the Customer Journey: Data First with the Customer Data Platform
Bitkom Innovation Forum

On the way to the Customer Journey: Data First with the Customer Data Platform

Location & Language

Hall 6, Stand B30

Language

German

Event Details

Type of event

Lecture

Topic

Digital Twin

Event Host

Registration

Attendance free of charge to trade fair ticket holders

Description

Many companies ask themselves how the terms lead management, customer journey or the 360° view of the customer influence current market developments. It is crucial to address the customer precisely at the right moment with the right offer in the preferred channel. In this way, users can become satisfied and loyal customers on their customer journey and lead the company to success. An inspiring customer experience leads to tailor-made customer communication based on a comprehensive customer view. This must be based on professional and automated customer data management so that a consolidated overall view of the customer is made possible and comprehensive, consistent and convincing measures can be implemented. 

Speaker

  Christian Bernius

Christian Bernius

Head of Sales - CDH Solutions, Uniserv GmbH

Christian Bernius is Head of Sales - CDH-Solutions at Uniserv GmbH and is responsible for worldwide sales and marketing for the Customer Data Hub. The graduate in business informatics and software expert ...

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