HANNOVER MESSE 2019, 01 - 05 April
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Dutch Industrial Supply Forum

Service Provision during the Product Life Cycle

Location & Language

Hall 4, Stand D44



Event Details

Type of event



Industrial Supply, Integrated Industry, Smart Supply


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Servitization is a business model innovation of (manufacturing) companies by adding services to their original product-only offerings. Companies can provide distribution and installation services. Companies may also support customers in using their products through help desks, monitoring and offer maintenance and repair services. Manufacturers can decide to offer usage of their machines (and pay per use), e.g., copier manufacturers that are paid for each page. Servitization is not new. For example, Rolls Royce has its “Power by the Hour” concept where they offer and sell propulsive power rather than selling jet engines. In this lecture we discuss developments and discuss possibilities for small and medium sized enterprises. 


 Prof. Dr. L.J.M. (Bart) Nieuwenhuis

Prof. Dr. L.J.M. (Bart) Nieuwenhuis

Professor, Fontys University of Applied Sciences

Bart Nieuwenhuis is a professor and leader of the Business Service Innovation Research Group at the International Business School of Fontys University of Applied Sciences. He is a professor QoS of Telecom ...

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