HANNOVER MESSE 2020, 20 - 24 April
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SCIENCE|SQUARE - Innovation and Highlights of Research and Technology

Why augmented reality is the future of smart toys

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Kids see the world different than adults. In their mind, borders between fantasy and reality become blurred, or even disappear. In their inner eye, a dull backyard transforms into a mystic world, filled with dragons, knights, fairies and unicorns. Augmented Reality enables us to visualise these fantastic worlds. Therefore, we combine the best out of both, the digital and the real world. We augment real places, that we can experience with our senses by adding exciting virtual content. Hence, the for kids so important haptic feedback persist. Augmented Robotics offers toy manufactures a technology upgrade that is far above state of the art. We combine the world of the analogue toys with the world of digital computer games. Meaning that, we build virtual worlds around real toys with advanced augmented reality. Our B2B2C “all-inclusive-package” includes hardware and software licences to upgrade old toys with our AR gaming module called RoboHeart or licences to include our technology.


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