HANNOVER MESSE 2020,
20 - 24 April
Investitions- und Marketinggesellschaft
"Location marketing" creates the image of a region, communicates unique selling points and enhances the degree of familiarity. Consequently, location marketing is an integral component of a successful economic promotion and is a core task of the Investment and Marketing Corporation Saxony-Anhalt (IMG). The strategic approaches for alignment of location marketing are oriented towards objectives which are set through the economic promotion. The communication of these objectives is implemented by means of a well-balanced marketing mix with all facets of marketing tools.
Economic promotion and location marketing in Saxony-Anhalt experience a close integration and participation of reciprocal knowledge as well as a jointly pursued strategy. In addition to the general image marketing for the economic and scientific location Saxony-Anhalt, we have relied on intensive sector marketing up to now.
For instance, the report "INVEST" is published in German, English and Italian in a 14-day rhythm. The press team in the "location marketing" section organises sector-related press trips and press conferences in the course of events. Cross-media press advertising of all sector-specific topics is additionally handled. In the trade fairs and events section, the State of Saxony-Anhalt is presented within the scope of joint stands at national and international trade fairs in the target sectors of the state.
German Pavilion - Saxony-Anhalt
dGw Gummiwerke AG based in Northern Saxony-Anhalt is a specialist in rubber mixtures of all kinds, and compounds of rubber and metal. The products are mostly developed in cooperation with the customer, and are used in many areas - from automotive to training equipment for athletes. An extensive range, with which the company will present itself this year at the community stand of the state of Saxony-Anhalt at FAKUMA, the international specialist trade fair for plastics processing in Friedrichshafen.
Competition between companies is important – it keeps national economies on course for growth. Equally important is developing and maintaining business relationships with suppliers and customers. This has been demonstrated by the successful company history of PHM Industrieanlagen GmbH in Saxony-Anhalt.
The company is based in an industry park in Burg near the city of Magdeburg. "The company name, PHM, stands for the design, manufacturing and assembly of sophisticated precision components and assemblies,"...
Location is established. Research and training centres are spawning high-performance specialists - they are programming the state for the future! About 500 innovative ...
Are you looking for a suitable location for your investment? Do you need information on the dimensions of a plot of land, infrastructure, transport connections and ...
The Investment and Marketing Corporation Saxony-Anhalt - The Economic Development Agency of the German Federal State of Saxony-Anhalt (IMG) strategically tailors ...
High-Performance Region with Tradition and Future
Once it was a centre of heavy mechanical engineering, today it is known as a superb centre of high-tech production. ...