HANNOVER MESSE 2019,
01 - 05 April
Sino-German Industrial Design
Napa Coffee is a low-fat coffee bean based on the world's first biological science and technology. The fat content in Napa Coffee is 7%, which is only a half even less than one third of that in traditional coffee. The reduction of fatty acids can reduce the bitter and sour taste of coffee, and the storage time can be extended from 21 days to 180 days. In 2018, the product won the highest score of 81.17 in the Asia-Pacific region of SCAA association (world fine coffee association) in the United States. With an international market price of more than 1000 yuan per kilogram, Napa Coffee has set up the brand image of the world's top coffee. Planted in Yunnan Province, China, Napa Coffee has won international recognition. The advent of Napa Coffee has led to the international recognition of arabica coffee beans planted in Yunnan Province, which not only greatly increased the purchase price of raw beans, but also broke the variety monopoly and price monopoly formed by international brands.
Napa Coffee is a typical technological achievement of design for poverty alleviation. This model has successfully helped local farmers, raised the price of coffee in Yunnan, and benefited more and more poor people. Scientific and technological design promotes industrial revitalization, constructs beautiful villages, increases farmers' income, and provides a new way to inherit and disseminate Chinese traditional culture. It won the 2018 Design for Poverty Alleviation Caring Award at the 2nd China Industrial Design Exhibition.
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