The market-leading platform, the Proximity DMP, includes Track & Trace, an asset-tracking solution based on Bluetooth Low Energy. Thus enabling companies to track real-time and off-site physical assets through proximity technologies. This can save costs and, compared to other tracking methods, provide more accurate data.
In addition to Track & Trace, Square Metrics enables retailers and service providers to quickly and easily set up Proximity Marketing campaigns to streamline the customer journey at the point of sale and create new shopping experiences. market-leading Proximity DMP helps companies to use this data to improve the shopping experience and optimize the customer journey. This is made possible by personalizing customer approach and creating more relevant and therefore effective marketing campaigns at the point-of-sale. Companies can set-up and manage large-scale proximity infrastructures of beacons, geofences or NFC tags to gather location-based data for analytics through these technologies.
The Proximity DMP enables companies to collect location-based data through Bluetooth Low Energy (BLE) Beacons, Geofences, NFC Tags and QR Codes. It supports the iBeacon and all Eddystone Beacon profiles.