HANNOVER MESSE 2019,
01 - 05 April
Fraunhofer Gesellschaft - Venture
Psoido guarantees the privacy of information from data providers by decoupling them from their original data source. With a new virtual, non-traceable identity such data can still be differentiated, to be combined with information from partners and even competitors for more business and trust compliant with GDPR.Using the data collected through sensors and algorithms offers enormous opportunities for process optimization and for the development of new business models. But once data from users, devices or sensors is registered in a system, it can be traced back to its real identity. In the case of complete anonymization, the data is no longer traceable, but it cannot be differentiated in the data analysis and is thus less meaningful.Psoido solves this problem: A strong decoupling of the original real identity from a new virtual system ID allows the efficient analysis of the data without the virtual ID being able to be traced back to the real identity. By creating new virtual IDs which are strongly decoupled from the corresponding real IDs, Psoido supports efficient data analysis without revealing sensitive information about data sources and actors and enables the collaborative use of data from competing partners in a joint system. There is no risk of losing sovereignty over the own data or that the production know-how could reach competitors this way.In addition to this patented decoupling method, Psoido analyzes all risks for a possible re-identification of the data in advance and rules them from the outset. The continuous proof of the successful decoupling is guaranteed by an automatic re-identification analysis and allows auditability compliant to GDPR rules.
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