HANNOVER MESSE 2020,
20 - 24 April
Investitions- und Marketinggesellschaft
The Investment and Marketing Corporation Saxony-Anhalt - The Economic Development Agency of the German Federal State of Saxony-Anhalt (IMG) strategically tailors tourism marketing to the demands of the market and to the needs of the main target groups as it seeks to strengthen Saxony-Anhalt's profile as a travel destination. Marketing is aimed at cultural and city break tourists, nature lovers, tour operators, conference organisers and multipliers from other sectors.
IMG uses themed marketing to address potential visitors. The organisation is involved in the dynamic development of the regional tourism strategy and the promotion of the key brand features 'The Romanesque Road', 'Garden dreams - historic parks in Saxony-Anhalt', 'Sky paths' and 'Blue Ribbon', which have already successfully launched. Special themes for particular events are developed and marketed alongside the key brand features, and one focus until 2017 is the 'Luther decade': 'Luther 2017 - 500 years of Reformation'.
Drawing on thorough market research, IMG develops tourism marketing concepts with recommendations for medium- and long-term strategies. Specialist advisory boards ensure that partners in the tourism industry are closely involved in operational and strategic tourism marketing.
dGw Gummiwerke AG based in Northern Saxony-Anhalt is a specialist in rubber mixtures of all kinds, and compounds of rubber and metal. The products are mostly developed in cooperation with the customer, and are used in many areas - from automotive to training equipment for athletes. An extensive range, with which the company will present itself this year at the community stand of the state of Saxony-Anhalt at FAKUMA, the international specialist trade fair for plastics processing in Friedrichshafen.
Competition between companies is important – it keeps national economies on course for growth. Equally important is developing and maintaining business relationships with suppliers and customers. This has been demonstrated by the successful company history of PHM Industrieanlagen GmbH in Saxony-Anhalt.
The company is based in an industry park in Burg near the city of Magdeburg. "The company name, PHM, stands for the design, manufacturing and assembly of sophisticated precision components and assemblies,"...
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