HANNOVER MESSE 2020, 20 - 24 April
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Catriona McLaughlin

Content Strategy Lead D-A-CH

Accenture Interactive,  Catriona McLaughlin


Accenture Interactive


Catriona is a German-American communication strategist, founder and author with a strong background in branding and journalism. At Accenture, she leads the Content Strategy Practice for the DACH region and advises top 100 companies in digital transformation, trends such as blockchain and conversational design, and creating valuable content and communication for their brands. A skilled strategic planner and creative thinker, she has for example developed communication and branding for major infrastructure projects for clients such as the State of California and an American capital city. She has also reported on American economy, culture, and politics for major German media and co-authored "Humans as Brands" and "7 Virtues Reloaded - Models for the Future of the Think Tank 30 - Club of Rome Germany." Catriona is fluent in four languages and has worked in the London, New York, Zurich and large German cities, connecting brands and communication at the intersection of digital innovation, smart cities, mobility and sustainable design. She is based in Berlin.

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