Based in Stockholm at Ericsson HQ, Ida drives business development and marketing for smart wireless manufacturing. She is dedicated to strategic partners and events that will position Ericsson’s offerings in advanced industries. Creating value propositions for 5G and IoT, she communicates the value of cellular connectivity to industrial sites, factories, warehouses and mines. Originally from Oslo, she worked on smart city and IoT initiatives and held regular sessions promoting an outside-in perspective on competition and innovation. She has a double MSc in International Management and in Marketing & Brand Management from Norwegian School of Economics and Aalto University in Helsinki.