Dr.-Ing. Martin W Hoffmann (born Krüger) studied Electrical Engineering and Information Technology at the University of Karlsruhe (TH) and the University of Auckland, New Zealand. Subsequently he received a PhD in biomedical engineering from the Karlsruhe Institute of Technology (KIT) in 2012 and was awarded the KIT PhD Award in 2013 for the best PhD thesis in his field. Martin Hoffmann joined ABB Corporate Research in 2013 and is currently managing the “Industrial Data Analytics” research group. His research interests lie in business model innovation, applied artificial intelligence and data science. Dr. Hoffmann is member of the Plattform Industrie 4.0 AG 6 (“Business Models for Industrie 4.0”) and of ZVEI working group “Data Economy”. He is a frequently requested speaker on the topics of artificial intelligence, Industrie 4.0 and business model innovation.