HANNOVER MESSE 2020, 20 - 24 April

Tom Englund


Tobii Pro,  Tom Englund


Tobii Pro


Tom Englund joined Tobii in 2009 as president of the research and analysis division Tobii Pro. Under his direction, this division has expanded into new global markets and industries, greatly increasing the adoption of eye tracking as a research methodology within the academic and commercial sectors. Today, all of Tobii Pro’s products is the leader in its market and through the growth of the company’s analysts team, Tobii Pro has also evolved into a research consultancy helping businesses grow by providing unbiased insights from visual attention on what drives behavior and decision making.


Englund leads the initiative at Tobii Pro that is helping businesses deal with the shift to industry 4.0. Applying the organization’s vast knowledge in analyzing visual attention data collected through eye tracking, the team identifies wasted steps and distractions on the production line to understand key influencers to workers behavior. Using wearable eye tracking as a training and assessment tool Tobii Pro helps manufacturers close the skills gap, improve quality and efficiency in visual inspections and optimizing the HMI within smart factory automation. Today 3,500 companies including Denso, Microsoft, Google, Ipsos, Unilever, Procter & Gamble utilize insights from Tobii Pro eye tracking.


Englund has an international background and, previous to joining Tobii Pro, he held various executive roles at both Atlas Copco and Accenture. He holds an M.Sc. in Industrial Engineering and Management from Linköping University in Sweden. Englund is based in Stockholm.

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