Tomorrow’s factory will be intelligent and fully integrated: engineering and IT will grow together. HANNOVER MESSE shows just what that means for industrial firms of all sizes on its new website www.integrated-industry.digital/en/

An interactive infographic takes visitors on a journey through the factory of the future, starting with the latest methods for energy production, moving through product development and automated manufacturing, and ending with the distribution of the finished product. “Complexity is rising in integrated industry. That’s why we’ve clearly illustrated the trends that will define the future of manufacturing, from the details to the bigger picture,” says Onuora Ogbukagu, spokesman for HANNOVER MESSE.

This is part of the innovative approach to digital events marketing taken by the world’s leading trade fair for industrial technology: one that is entertaining, easy to understand, and informative. The information is targeted at visitors and exhibitors who would simply like a casual glance over the key topics of this year’s event.

HANNOVER MESSE takes place from April 25 to 29. This year’s official partner country is the United States. US President Barack Obama will be attending the opening ceremony.

For more information, visit: www.integrated-industry.digital/en/