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The prize is awarded to companies from Germany, Austria and Switzerland in five categories:

  • "Innovate!" evaluates the application of technologies
  • "Scale!" awards maturity, growth and scalability
  • "Add Value!" decides on efficiency and sales potential
  • "Envision!" characterizes the visionary and transformational meaning
  • "Educate!" selects new scientific approaches
  • Beyond that an overall winner, who convinces in all five categories, is awarded a prize. Application examples should come from all areas of operation: from services, production and purchasing to supply chains or clever technology solutions. Prizes worth a total of 250,000 euros will be awarded. Three finalists will be selected in each category and will present their entries to a jury at Pitch Day on January 21, 2021. The winners will be announced at the official ceremony in February 2021.