The prize is awarded to companies from Germany, Austria and Switzerland in five categories:

• "Innovate!" evaluates the application of technologies
• "Scale!" awards maturity, growth and scalability
• "Add Value!" decides on efficiency and sales potential
• "Envision!" characterizes the visionary and transformational meaning
• "Educate!" selects new scientific approaches

Beyond that an overall winner, who convinces in all five categories, is awarded a prize. Application examples should come from all areas of operation: from services, production and purchasing to supply chains or clever technology solutions. Prizes worth a total of 250,000 euros will be awarded. Three finalists will be selected in each category and will present their entries to a jury at Pitch Day on January 21, 2021. The winners will be announced at the official ceremony in February 2021.