Digital Platforms

Platform experts rare at executive level

In German companies, there is a severe lack of expert knowledge about digital platforms at executive level, even though it is at this level that decisions concerning digital platforms are made. This was the finding of a survey by German digital association Bitkom.

Archive 3 Feb 2020 Barbara Rusch
messe_151246
Platform experts rare at executive level (Photo: Deutsche Messe)

Just 5% of managers in German companies consider themselves platform experts – and one in four has never even heard of digital platforms. These are the most striking findings of a representative survey conducted by Bitkom Research in 502 companies with 20+ employees. According to the findings, very few managers and board members are familiar with digital platforms. While 15% can at least explain the term ‘platform economy’, 49% know only roughly what it means; a total of 27% have never even heard of digital platforms. At the same time, however, in 87% of the companies surveyed, the management or executive board is chiefly responsible for digital platforms. Responsibility for digital platforms has been assigned to a middle management level or employee level in, in each case, just 5% of companies.

At operational level, one person is exclusively responsible for platform issues in 20% of the companies surveyed, while in 37%, one person is responsible for platform issues as part of their job. Digital platforms are a team task in just 16% of the companies surveyed (along with other tasks in 12%). In 24% of the companies surveyed, no one is responsible for digital platforms at operational level.

Related Articles

Related Events

We use cookies on the websites of Deutsche Messe AG. Our cookies are used for these purposes: Operation and proper functionality of the website, anonymous statistical purposes, comfort settings and personalization, advertising purposes with selected partners. By clicking the "Accept" button, you consent in accordance with Art. 49 (1) GDPR that providers in the USA also process your data. In this case, it is possible that the transmitted data will be processed by local authorities. For more information about the cookies and tracking tools we use, please see our privacy policy. You can revoke your consent at any time by calling up this consent tool again.