Drive Technology

Back to the future

At HANNOVER MESSE 2022, the Franconian Baumüller Group will be using its Motion Arena virtual showroom to demonstrate how the concept of a hybrid trade fair makes the long road back to normality walkable.

Archive 10 May 2022

In May 2022, many things - at least as far as the Corona pandemic is concerned - almost feel like they used to. A fact that will also be positively felt on site at HANNOVER MESSE 2022. The world's largest industrial trade fair will nevertheless also be experienced as a so-called hybrid event. Only time will tell to what extent this will develop into a permanent solution. Among the exhibitors who have opted for the virtual version this year is HANNOVER MESSE veteran Baumüller from Nuremberg. With the launch of the HANNOVER MESSE Digital Edition, interested visitors can find out all about clever drive concepts, intelligent automation solutions and innovations for Industry 4.0 around the clock in the "Motion Arena", Baumüller's virtual exhibition stand.

In the run-up to HANNOVER MESSE, the Franconians have expanded their "Motion Arena" with no fewer than three new rooms - for a particularly intensive 360-degree trade fair experience, as the exhibitor puts it. The additions include a platform for product and solution searches, information exchange and virtual networking with drive and automation experts. A meeting point for live meetings with contacts from sales and technology rounds off the whole experience.

There is a particularly great deal to discover in the actual digital showrooms: simulation technology, sustainable and energy-efficient drive concepts, high-performance servo hydraulics, software solutions, liquid cooling and marine solutions, to name just the essentials. In the nine rooms, important automation and drive knowledge for any application is offered and in a vivid way. For example, videos, infographics, texts, reference stories, machines, exhibits and, of course, direct contact with employees from the company ensure a diverse and valuable transfer of information.

Video

Related Articles

Related Events

We use cookies on the websites of Deutsche Messe AG. Our cookies are used for these purposes: Operation and proper functionality of the website, anonymous statistical purposes, comfort settings and personalization, advertising purposes with selected partners. By clicking the "Accept" button, you consent in accordance with Art. 49 (1) GDPR that providers in the USA also process your data. In this case, it is possible that the transmitted data will be processed by local authorities. For more information about the cookies and tracking tools we use, please see our privacy policy. You can revoke your consent at any time by calling up this consent tool again.