The initiative of the Swiss energy and automation company ABB focuses on European start-ups. They are invited to present and develop their AI solutions for use in a wide range of areas in which ABB operates, from industrial automation, through to robotics and power grids, to smart cities and buildings. Up to ten start-ups will be selected and will work together with ABB business units on sample applications and core industrial challenges. At the same time, they are given coaching, technical support and the opportunity to acquire new customers and commercialize their solutions at a global level. The most successful start-up wins a prize at the end of the program.

ABB Technology Ventures (ATV), the strategic venture capital unit of ABB, is responsible for networking within the company. The program is supported by the Berlin high-tech accelerator and business intelligence provider AtomLeap .